1. OAR@UM
  2. External Research Collection
  3. Social Sciences
  4. Finance
  5. Journal of Accounting, Finance and Auditing Studies
  6. 2023
  7. Journal of Accounting, Finance and Auditing Studies, Volume 9, Issue 3
Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/113759
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dc.contributor.authorWadesango, Newman-
dc.contributor.authorNyandoro, Alice-
dc.contributor.authorSitsha, Lovemore-
dc.date.accessioned2023-10-11T04:59:58Z-
dc.date.available2023-10-11T04:59:58Z-
dc.date.issued2023-
dc.identifier.citationWadesango, N., Nyandoro, A., & Sitsha, L. (2023). Financial performance of print media in advent of social media : a case of the Manica Post. Journal of Accounting, Finance and Auditing Studies, 9(3), 127-147.en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar/handle/123456789/113759-
dc.description.abstractPURPOSE: The print media industry is on a declining trend in both the number publications and revenue even though the print medium remains relevant in news dissemination. The Zimbabwe newspaper industry has recently been suffering from financial challenges as indicated by the published financial reports for the period under study, one of the reasons for the decline in revenue being the looming of social media. It is due to this background that the researchers sought to investigate the financial performance of print media in advent of social media.en_GB
dc.description.abstractMETHODOLOGY: A quantitative research methodology was adopted. Data was obtained from The Manica post using questionnaires. Regression of data gathered was analysed using SPSS software.en_GB
dc.description.abstractFINDINGS: The study reveal that social media has caused the print media, particularly the newspaper division a huge loss in revenue and advertisement and it indicated that there is a negative relationship between financial performance and social media. However other macroeconomic variables like politics and legislation should be taken into consideration.en_GB
dc.description.abstractORIGINALITY/VALUE: The print media sector should adopt new technologies and establish plans to increase its online audience’s clientele base.en_GB
dc.language.isoenen_GB
dc.publisherIstanbul Business Academyen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectPress -- Economic aspects -- Zimbabween_GB
dc.subjectSocial media -- Zimbabween_GB
dc.subjectMacroeconomicsen_GB
dc.subjectSocial media -- Influenceen_GB
dc.titleFinancial performance of print media in advent of social media : a case of the Manica Posten_GB
dc.typearticleen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.description.reviewedpeer-revieweden_GB
dc.identifier.doi10.32602/jafas.2023.027-
dc.publication.titleJournal of Accounting, Finance and Auditing Studiesen_GB
Appears in Collections:Journal of Accounting, Finance and Auditing Studies, Volume 9, Issue 3
Journal of Accounting, Finance and Auditing Studies, Volume 9, Issue 3

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