Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/114971
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dc.contributor.authorSzymański, Rafał-
dc.date.accessioned2023-11-02T12:33:44Z-
dc.date.available2023-11-02T12:33:44Z-
dc.date.issued2023-
dc.identifier.citationSzymański, R. (2023). Innovation of enterprises in the West Pomeranian voivodeship : a regional perspective. European Research Studies Journal, 26(3), 740-749.en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar/handle/123456789/114971-
dc.description.abstractPURPOSE: This article aims to examine the influence of implementing a CRM (Customer Relationship Management) system on the innovation and competitiveness of micro, small, or medium-sized enterprises. The article formulates the following research hypothesis: "Methodically implemented CRM system adoption positively affects the speed and quality of achieving the organization's innovation and competitiveness indicators." In line with the stated goal and hypothesis, the article addresses the following research question: "What specific actions should an organization undertake to correctly implement a CRM system?"en_GB
dc.description.abstractDESIGN/METHODOLOGY/APPROACH: To achieve the specified objective, a critical analysis of relevant literature was employed, along with an observational method supported by argumentation that bolstered generalized theses. Additionally, methods of induction and deduction, comparisons and generalizations, as well as synthesis, were utilized. Subsequently, research was conducted using the Computer Assisted Web Interview (CAWI) method and in-depth research employing the Delphi method, which is a tool for structuring group communication processes.en_GB
dc.description.abstractFINDINGS: The deliberations led to the identification of key actions required for the successful implementation of a CRM system.en_GB
dc.description.abstractPRACTICAL IMPLICATIONS: The issues presented in the article emphasize the need for micro, small, and medium-sized enterprises to adopt a methodical approach when implementing CRM systems.en_GB
dc.description.abstractORIGINALITY/VALUE: This article presents the outcomes of original desk research. The topic addressed had not previously been discussed in international forums.en_GB
dc.description.sponsorshipThe project is financed within the framework of the program of the Minister of Science and Higher Education under the name “Regional Excellence Initiative” in the years 2019-2022; project number 001/RID/2018/19; the amount of financing PLN 10,684,000.00.en_GB
dc.language.isoenen_GB
dc.publisherUniversity of Piraeus. International Strategic Management Associationen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectBusiness enterprises -- Technological innovations -- Polanden_GB
dc.subjectCompetition -- Polanden_GB
dc.subjectCustomer relations -- Managementen_GB
dc.subjectRegional economics -- Polanden_GB
dc.titleInnovation of enterprises in the West Pomeranian voivodeship : a regional perspectiveen_GB
dc.typearticleen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.description.reviewedpeer-revieweden_GB
dc.identifier.doi10.35808/ersj/3246-
dc.publication.titleEuropean Research Studies Journalen_GB
Appears in Collections:European Research Studies Journal, Volume 26, Issue 3

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