Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/114975
Full metadata record
DC FieldValueLanguage
dc.contributor.authorKlimek, Julia Anna-
dc.contributor.authorKokiel, Andrzej-
dc.contributor.authorSobczak, Anna-
dc.contributor.authorRogozińska–Mitrut, Joanna Barbara-
dc.date.accessioned2023-11-02T12:54:31Z-
dc.date.available2023-11-02T12:54:31Z-
dc.date.issued2023-
dc.identifier.citationKlimek, J. A., Kokiel, A., Sobczak, A., & Rogozińska–Mitrut, J. B. (2023). Managing the relationship of the organization through traditional correspondence : analysis of personalized envelopes. European Research Studies Journal, 26(3), 798-817.en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar/handle/123456789/114975-
dc.description.abstractPURPOSE: The paper addresses the unexplored topic of traditional correspondence personalization and its potential impact in creating firm relationships with stakeholders of the organization. It provides interesting conclusions and many practical tips when designing and managing traditional correspondence with stakeholders, taking into account several profiles of correspondence recipients.en_GB
dc.description.abstractAPPROACH/METHODOLOGY/DESIGN: The study was conducted using a qualitative method – the focused group interview technique. Data was selected based on socio-demographic characteristics, as well as features distinguishing customers, which were key independent variables for the cognition process. The stage of selection of participants in focus group interviews was preceded by a personal questionnaire to select research units (persons) who met the assumptions of the research sample. The analysis of the collected empirical material was carried out based on open coding, allowing for the emergence of homogeneous theoretical categories.en_GB
dc.description.abstractFINDINGS: Designing envelopes could be challenging due to several factors determining their positive perception among populations. The basic determinants in the perception of traditional correspondence include its size, shape, colour, and graphic design. Based on the research, one of many factors in creating a competitive advantage in the traditional correspondence market is personalized double-sided envelope printing.en_GB
dc.description.abstractPRACTICAL IMPLICATIONS: This paper is rich not only in several findings and quite bold, unambiguous indications for the design of envelopes but also contains many interesting hypothetical conclusions that require confirmation in further research processes, also using a quantitative approach. This is undoubted – mainly due to the exploratory nature of this research and development project – an extremely interesting empirical material that requires further, in-depth analysis to optimize business processes and obtain the most effective solution. Being convinced of the effectiveness and high quality of the methodological workshop of social sciences, the use of such analyses and expert opinions may contribute to the implementation of the most suitable solution to the current and future needs of a given business entity.en_GB
dc.description.abstractORIGINALITY/VALUE: The results of this research contributed to creating lasting relationships between an academic research unit and a business entity by supporting the decision-making process regarding strategic development in the form of infrastructural investment. The exercised solutions contributed to managing the relationship of the company through traditional correspondence.en_GB
dc.language.isoenen_GB
dc.publisherUniversity of Piraeus. International Strategic Management Associationen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectRelationship marketingen_GB
dc.subjectCommercial correspondenceen_GB
dc.subjectEnvelopes (Stationery)en_GB
dc.subjectAcademic-industrial collaborationen_GB
dc.titleManaging the relationship of the organization through traditional correspondence : analysis of personalized envelopesen_GB
dc.typearticleen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.description.reviewedpeer-revieweden_GB
dc.identifier.doi10.35808/ersj/3250-
dc.publication.titleEuropean Research Studies Journalen_GB
Appears in Collections:European Research Studies Journal, Volume 26, Issue 3

Files in This Item:
File Description SizeFormat 
ERSJ26(3)A53.pdf307.3 kBAdobe PDFView/Open


Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.