How to present a marginal destination? Comparative studies on tour-guiding methodology in under-tourism areas

Abstract

PURPOSE: The purpose of the article is to show the role of the guide (interpreter) in the new tourism reality. Particularly important seem to be the challenges that await the tourist guide in marginal regions.

DESIGN/METHODOLOGY/APPROACH: The paper uses social research methods based on expert interviews and surveys among users of the narrative process in the Western Baltic Sea Region. Thanks to this combination of methods, a complete picture of the challenges faced by contemporary tourism and the interpretation of tourist destinations was obtained.

FINDINGS: The research showed relationships between the interpretation tools used and the level of understanding of the destination by its users. Particularly valuable are the results of studies indicating such relationships.

PRACTICAL IMPLICATIONS: Research has a very strong translation into practical application. With such indications, further interpretive activities can be planned, especially in places that need additional attention, are less well known and face the problem of undertourism.

ORIGINALITY/VALUE: The article presents the results of own desk research. The issue presented has not previously been addressed in discussions published internationally.