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https://www.um.edu.mt/library/oar/handle/123456789/118629
Title: | Job seekers’ behavioural intention towards corporate image : a study among local potential employees |
Authors: | Dimech, Jaden (2023) |
Keywords: | Job hunting -- Malta Corporate image Corporate culture |
Issue Date: | 2023 |
Citation: | Dimech, J. (2023). Job seekers’ behavioural intention towards corporate image: a study among local potential employees (Bachelor's dissertation). |
Abstract: | This study's objective is to investigate how corporate image could entice job seekers as well as identifying what drives job seekers to apply for a position within a corporate organisation. It also looks at how job hunters plan to behave in relation to a firm's employer branding. As HR professionals in Malta focus more on employee engagement and internal branding of organisations, this information is hard to come by. As a result, the aim of this study is to provide a deeper insight into the behavioural intentions of job seekers. This study used semi-structured interviews and a thematic analysis to better understand the viewpoints of the participants. The author sought to identify the primary influences on job seekers that prompt them to send an application to a company. The study's conclusions, analysis, and discussion are intended to provide answers to the research questions. According to the study's findings, the great majority of respondents expressed a willingness to submit an application for a position with a corporate organisation in the near future. When referring to a corporate organisation, the most frequent qualities that were desired were stability, exposure, and growth opportunities. Employer branding may have appeared to be a desirable quality for a company to possess, but in the end, it was not a factor which determined whether or not these job seekers would apply. Their main priorities were flexibility and an excellent organisational culture (a pleasant work environment). Other requisites included a fair income and a solid corporate reputation. |
Description: | B.Comms. (Hons)(Melit.) |
URI: | https://www.um.edu.mt/library/oar/handle/123456789/118629 |
Appears in Collections: | Dissertations - FacMKS - 2023 Dissertations - FacMKSMC - 2023 |
Files in This Item:
File | Description | Size | Format | |
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2308MKSMCS390000013520_9.PDF Restricted Access | 836.67 kB | Adobe PDF | View/Open Request a copy |
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