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DC Field | Value | Language |
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dc.date.accessioned | 2024-02-14T14:30:22Z | - |
dc.date.available | 2024-02-14T14:30:22Z | - |
dc.date.issued | 2023 | - |
dc.identifier.citation | Mackay, O. (2023). Search behaviour and motor vehicle purchase: an investigation among Maltese students (Bachelor's dissertation). | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar/handle/123456789/118636 | - |
dc.description | B.Comms. (Hons)(Melit.) | en_GB |
dc.description.abstract | This dissertation seeks to explore the association between searching behaviour and buying a car amongst Maltese students, based on (Srinivasan, 1987)’s research paper. The purpose of this research is to uncover how Maltese students perceive risk when it comes to car purchasing, the amount of search that they undertake prior to making a purchase, what motivation drives them when conducting searches and what perceived benefits are seen from the whole process. Four concepts related to searching behaviour will be explored – Perceived risks, Amount of search, Motivation to search and Perceived benefits. These concepts will be applied to the Maltese student demographic when purchasing a car in order to gain insight into their buying behaviour. This research could provide an invaluable resource for further studies on decision-making processes in general. A quantitative approach was taken to collect the data for this study. Structured questionnaires were distributed to students at the University of Malta. The results of the study indicate that Perceived risk and Motivation to search have a significant effect on student's buying behaviour of motor vehicles. Those who stated that they do not work have a higher motivation to search when purchasing a vehicle. Part-time working students, however, are likely to view perceived risks with high caution. Cross tabulation of the gathered information showed that Ownership, Gender, Age, Locality, and Course had no influence on the four constructs. This could mean that there is an alternate collection of parameters responsible for influencing a person's result in these areas Understanding car buying decisions require a holistic approach that considers individual preferences, brand perception, pricing, product features, and external influences. Interdisciplinary collaboration and continuous adaptation in marketing practices are crucial for effectively engaging car buyers (Lakshman et al., 2000). | en_GB |
dc.language.iso | en | en_GB |
dc.rights | info:eu-repo/semantics/restrictedAccess | en_GB |
dc.subject | Automobiles -- Purchasing -- Malta | en_GB |
dc.subject | Consumer behavior -- Malta | en_GB |
dc.subject | University students -- Malta | en_GB |
dc.title | Search behaviour and motor vehicle purchase : an investigation among Maltese students | en_GB |
dc.type | bachelorThesis | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.publisher.institution | University of Malta | en_GB |
dc.publisher.department | Faculty of Media and Knowledge Sciences. Department of Media and Communications | en_GB |
dc.description.reviewed | N/A | en_GB |
dc.contributor.creator | Mackay, Owen (2023) | - |
Appears in Collections: | Dissertations - FacMKS - 2023 Dissertations - FacMKSMC - 2023 |
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2308MKSMCS390000015707_14.PDF Restricted Access | 1.35 MB | Adobe PDF | View/Open Request a copy |
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