Understanding the boundaries of posters through the design of motorsport posters

Abstract

This research explores the medium of posters and the potential of incorporating animated and moving elements into static poster designs, particularly in the context of motorsport. The aim is to investigate the boundaries of the typical poster and contribute to the advancement of visual communication in the digital age. The project involves the creation of a series of motorsport-themed posters that combine both physical and digital elements, including augmented reality technology. The study uses a combination of practice-based research and ethnographic research methodologies, with visual research as a key component. The results suggest that the possibilities for this emerging medium are limitless, and more research is needed to fully understand its potential for improving communication and information recall. Overall, this research highlights the exciting potential for animated posters and their use in conjunction with motorsport and beyond, providing a foundation for further research and exploration in this exciting and rapidly evolving field of visual communication.