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Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/123786
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dc.contributor.authorSamhan, Jolene-
dc.contributor.authorCastillo, Daniela-
dc.date.accessioned2024-06-20T07:24:58Z-
dc.date.available2024-06-20T07:24:58Z-
dc.date.issued2024-06-
dc.identifier.citationSamhan, J., & Castillo, D. (2024). The impact of AI chatbots on consumer behaviour outcomes : exploring the concept of brand personality. AIRSI 2024: the metaverse conference goes offline, Zaragoza. 198-205.en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar/handle/123456789/123786-
dc.description.abstractIn today's rapidly evolving digital landscape, consumer-brand interactions are increasingly mediated by technology, with AI-powered chatbots emerging as a prominent element in this relationship. Since their inception, chatbots have revolutionised the way consumers engage with brands, offering immediate assistance, personalised recommendations, and round-the-clock support. However, amidst this technological advancement, a critical area remains relatively unexplored - the impact of consumer-chatbot interactions on consumer-brand relationships.en_GB
dc.language.isoenen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectChatbotsen_GB
dc.subjectArtificial intelligenceen_GB
dc.subjectConsumers -- Attitudesen_GB
dc.titleThe impact of AI chatbots on consumer behaviour outcomes : exploring the concept of brand personalityen_GB
dc.typeconferenceObjecten_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.bibliographicCitation.conferencenameAIRSI 2024 : the metaverse conference goes offlineen_GB
dc.bibliographicCitation.conferenceplaceZaragoza, Spain, 10-12/06/2024en_GB
dc.description.reviewedpeer-revieweden_GB
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