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https://www.um.edu.mt/library/oar/handle/123456789/124582| Title: | Cigarette advertising and health warnings |
| Authors: | Zarb Dimech, Anthony |
| Keywords: | Advertising -- Cigarettes -- Malta -- History -- 20th century Smoking -- History Smoking -- Law and legislation Tobacco use -- Health aspects Tobacco -- Law and legislation -- Malta Malta Football Association Business enterprises -- Malta Private companies -- Malta |
| Issue Date: | 2022-10-23 |
| Publisher: | Standard publications |
| Citation: | Zarb Dimech, A. (2022, October 23). Cigarette advertising and health warnings. Malta independent on Sunday, pp.20 |
| Abstract: | Throughout the early 20th century, various marketing strategies were employed by major cigarette companies to promote and advertise the sale of tobacco products. These strategies encompassed a wide range of approaches, including the distribution of tokens and cigarette cards. Additionally, high-quality promotional gifts were utilized to foster strong relationships with customers, thereby ensuring their continued patronage and loyalty. Notably, health warnings were absent during this period, and smoking was actively encouraged as a beneficial activity. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/124582 |
| Appears in Collections: | Melitensia Works - ERCSSCom |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Zarb_Dimech_Anthony_Cigarette advertising and health warnings_The Malta Independent on Sunday_2022_10_23.PDF Restricted Access | 1.23 MB | Adobe PDF | View/Open Request a copy |
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