Project in industry. Executive research : Playmobil Malta Ltd.

Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/126619

Title:	Project in industry. Executive research : Playmobil Malta Ltd.
Other Titles:	An in-depth strategic review, competitive analysis, and investigation into future considerations : strategic recommendations for top-management
Authors:	Massa, Nathaniel P.
Keywords:	Playmobil Malta (Firm) Manufacturing industries -- Malta -- Case studies Financial statements Manufacturing resource planning -- Malta Human capital -- Malta
Issue Date:	2013
Publisher:	University of Malta. Faculty of Economics Management and Accountancy. Department of Management and University of Glasgow. Centre for Internationalisation & Enterprise Research Adam Smith Business School.
Citation:	Massa, N. et al. (2013a). Project in industry. Executive research: Playmobil Malta Ltd. An in-depth strategic review, competitive analysis, and investigation into future considerations: Strategic recommendations for top-management.
Abstract:	Researched case enterprise profile: Est 1974 as a subsidiary of German toymaker Playmobil, owned by the group geobra Brandstätter GmbH & Co. KG – it employs more than 1000 persons in Malta. It is one of four European manufacturing sites. Investing heavily in the latest technologies all toy figures and 1.2.3. Playmobil ranges are produced in Malta – from where billions of figures manufactured have been shipped worldwide. Can Malta earn its keep?
URI:	https://www.um.edu.mt/library/oar/handle/123456789/126619
Appears in Collections:	Scholarly Works - FacEMAMAn

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