Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/129463
Title: Oleotourism in Mediterranean islands : Malta as a case-study
Authors: Buttigieg, Noel
Keywords: Sustainable tourism -- Mediterranean Region
Olive oil industry -- Malta -- Case studies
Food tourism -- Malta -- Case studies
Heritage tourism -- Malta
Agritourism -- Malta
Issue Date: 2024-11
Publisher: Mediterranean Tourism Foundation
Citation: Buttigieg, N. (2024, November). Oleotourism in Mediterranean islands: Malta as a case-study. The Mediterranean Tourism Knowledge Exchange and Policy Forum, St. Julians, Malta. 172-174.
Abstract: Introduction: The growing potential of integrating olive heritage with tourism has grown exponentially in recent years. Several Mediterranean countries, particularly islands, have recognized how this value chain generates significant benefits in rural regions, opening other destinations in areas that, until recently, were considered less favourable for conventional tourism. Developing a tourism model based on olive groves, their heritage and olive oil can replicate the experiences of wine tourism, elevating the rural destinations while promoting local and authentic quality products. Through effective educational programmes, visitors can increase their awareness of olive oil while gaining additional knowledge on its history, health, product characteristics, and heritage. It also provides opportunities for tourists to interact directly with the farmer and purchase quality products directly from the farmer. (López-Guzmán et al., 2016). As such, strategies supporting local and regional development that integrate tourism with olive heritage offer substantial opportunities for entrepreneurship, serve as significant sources of employment and income for local communities, and contribute to revitalizing rural areas. These strategies also diversify the product offerings from olive oil farms, attracting new consumer segments and markets.
URI: https://www.um.edu.mt/library/oar/handle/123456789/129463
Appears in Collections:Scholarly Works - FacEMATou

Files in This Item:
File Description SizeFormat 
Oleotourism in Mediterranean islands Malta as a case study 2024.pdf
  Restricted Access
213.58 kBAdobe PDFView/Open Request a copy


Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.