Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/14227
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Camilleri, Mark Anthony | |
dc.contributor.editor | Menzel Baker, Stacey | |
dc.contributor.editor | Mason, Marlys | |
dc.date.accessioned | 2016-11-23T06:45:14Z | |
dc.date.available | 2016-11-23T06:45:14Z | |
dc.date.issued | 2015-06-04 | |
dc.identifier.citation | Camilleri, M.A. (2015) The Business Case for Corporate Social Responsibility. In Menzel Baker, S. & Mason, M.(Eds.) Marketing & Public Policy as a Force for Social Change Conference. (Washington D.C., 4th June). Proceedings, pp. 8-14, American Marketing Association. DOI: 10.13140/RG.2.1.2149.8328 https://www.ama.org/events-training/Conferences/Documents/2015-AMA-Marketing-Public-Policy-Proceedings.pdf | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar//handle/123456789/14227 | |
dc.description | https://www.ama.org/events-training/Conferences/Documents/2015-AMA-Marketing-Public-Policy-Proceedings.pdf | |
dc.description.abstract | Corporate social responsibility (CSR) policies can be reconceived strategically to confer competitive advantage as implied by the proponents of the “shared value” notion. A qualitative research involved in-depth, semi structured interview questions that explored eco-certified accommodation establishments’ ethos for responsible behaviors. The findings have indicated that discretionary spending in socially and environmentally-sound initiatives have led to improved stakeholder relationships, effective human resources management, better market standing, operational efficiencies and cost savings, along with other benefits. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | American Marketing Association | en_GB |
dc.rights | info:eu-repo/semantics/openAccess | en_GB |
dc.subject | Marketing | en_GB |
dc.subject | Business | en_GB |
dc.subject | Management | en_GB |
dc.subject | Sustainability | en_GB |
dc.subject | Social responsibility of business | en_GB |
dc.subject | Corporations -- Moral and ethical aspects | en_GB |
dc.title | The business case for corporate social responsibility | en_GB |
dc.title.alternative | The Business Case for CSR | en_GB |
dc.type | conferenceObject | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.bibliographicCitation.conferencename | Marketing & Public Policy as a Force for Social Change | en_GB |
dc.bibliographicCitation.conferenceplace | Washington D.C. | en_GB |
dc.description.reviewed | peer-reviewed | en_GB |
Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
2015 AMA Marketing Public Policy Proceedings The Business Case for CSR.pdf | 6.52 MB | Adobe PDF | View/Open |
Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.