The relationship between attraction and social privilege

Abstract

This study looked at whether people who are physically attractive receive more social help than those who are less attractive, and also if they are better regarded at first sight. The study was undertaken with students attending the University of Malta. It included 166 participants, mostly female (n = 120) and a mean age of 19.7 years. A quantitative methodology was employed and the data collection tool used was that of an online survey which was administered as a split-ballot using two conditions: an attractive person and a less attractive person. The survey further assessed demographics, ratings of personal attributes and endorsement for a petition asking for leniency for a presumably committed crime. Findings provided no support for the hypothesis that the attractive person receives higher petition endorsements than the less attractive person. While other findings did provide support for the hypothesis that the attractive person receives higher ratings on personal attributes at first sight than the less attractive person. Bivariate statistics showed no relationship between demographics and the ratings given except for nationality and educational attainment in the respondents’ household. The study concluded that an attractive person is judged better and is better regarded at first sight than a less attractive person. However, social help might not be based solely on the attractiveness of the person in need, but rather is contingent on the nature of the situation.