Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/14909
Title: An investigation into the factors that influence the buying process of online role-playing gamers
Authors: Mifsud, Brian
Keywords: Internet games industry
Consumer behavior
Video gamers -- Research
Issue Date: 2016
Publisher: University of Malta. Junior College
Citation: Mifsud, B. (2016). An investigation into the factors that influence the buying process of online role-playing gamers. Symposia Melitensia, Vol. 12, p. 139-160
Abstract: Massively multiplayer online role-playing games (MMORPGs) are the dominant form of online games. This study attempts to uncover what factors influence gamers when purchasing a MMORPG and renewing its monthly subscription. The results of this study confirm that MMORPGs are still male-dominated and gamers are likely to be single and have higher levels of education. A MMORPG should cost around €40 and a reasonable monthly subscription fee should be around €13. Gameplay videos and word of mouth are primary sources of information. Gamers want MMORPGs that have good stories, gameplay and graphics and will only renew subscriptions if they have a wide variety of things to do.
URI: https://www.um.edu.mt/library/oar//handle/123456789/14909
Appears in Collections:Scholarly Works - JCMar
SymMel, 2016, Volume 12
SymMel, 2016, Volume 12



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