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https://www.um.edu.mt/library/oar/handle/123456789/14909
Title: | An investigation into the factors that influence the buying process of online role-playing gamers |
Authors: | Mifsud, Brian |
Keywords: | Internet games industry Consumer behavior Video gamers -- Research |
Issue Date: | 2016 |
Publisher: | University of Malta. Junior College |
Citation: | Mifsud, B. (2016). An investigation into the factors that influence the buying process of online role-playing gamers. Symposia Melitensia, Vol. 12, p. 139-160 |
Abstract: | Massively multiplayer online role-playing games (MMORPGs) are the dominant form of online games. This study attempts to uncover what factors influence gamers when purchasing a MMORPG and renewing its monthly subscription. The results of this study confirm that MMORPGs are still male-dominated and gamers are likely to be single and have higher levels of education. A MMORPG should cost around €40 and a reasonable monthly subscription fee should be around €13. Gameplay videos and word of mouth are primary sources of information. Gamers want MMORPGs that have good stories, gameplay and graphics and will only renew subscriptions if they have a wide variety of things to do. |
URI: | https://www.um.edu.mt/library/oar//handle/123456789/14909 |
Appears in Collections: | Scholarly Works - JCMar SymMel, 2016, Volume 12 SymMel, 2016, Volume 12 |
Files in This Item:
File | Description | Size | Format | |
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An investigation into the factors that influence the buying process of online role-playing gamers.pdf | 617.39 kB | Adobe PDF | View/Open |
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