An investigation of an importation and distribution organisation in Malta : a case study

Abstract

Purpose – In this study the researcher explored how the logistics activities should be integrated within the supply chain objectives to enhance and add value to the organisation. Design and method – The research was based on a qualitative case study, where interviews were carried out with the director of the organisation. Furthermore, the researcher has also gathered information from secondary data that was available on the organisation’s website and has carried out an onsite visit at the warehouse to gather a first- hand, on site experience that facilitated better understanding of things within the scope of this research. Results and Findings – The analysis highlights the benefits of having a well-defined strategy and an integrated flow in the process, from the start to end. Designing and evolving a proper strategy would, in the long run, guarantee the provision of the best quality products in this sector and would help achieve a competitive advantage together with value added activities. Recommendations – In conclusion it transpires that it is of utmost importance for an organisation importing a perishable commodity to realize that the most important thing during the whole operation is the preservation of the quality of that commodity. In this regard too, one should bear in mind that a sound, reliable decision- making process can make all the difference in such circumstances. Peeking for perfection is what every organisation should be striving for. Nowadays value- added activities are inevitable to compete in this industry and therefore organisations need to keep abreast with new advancements and changes that may be required throughout the whole operation. Having said all this, customers are nowadays more than ever, more after quality and variety than price bargaining.