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https://www.um.edu.mt/library/oar/handle/123456789/15974
Title: | ‘ll-miżragħ’ : the construction of a brand using experiential and community based design, addressing the loss of endemic and indigenous flora |
Authors: | Azzopardi, Ramon |
Keywords: | Biodiversity conservation -- Malta Endemic plants -- Malta Branding (Marketing) -- Malta |
Issue Date: | 2016 |
Abstract: | ‘Il-miżragħ’ is a project tailored from the end-result up. It throws consumerism back to its own face by crafting a product which tackles the problem of loss of biodiversity by turning the solution into a consumer product with a high level of detail to its structure and aesthetic. Taking care of the environment becomes a commodity truly worth buying into as well as the foundation for a subculture that inspires an entire community. It gives the participants a sense of ownership of land as a time capsule is buried under a tree, making it into a personal monument and testament to people’s lives. The garden stops being a product and slowly turns into a cultivated and loved piece of land. The consumer buys back what is truly important : a part of Malta’s heritage. |
Description: | B.FINE ARTS DIG.ARTS |
URI: | https://www.um.edu.mt/library/oar//handle/123456789/15974 |
Appears in Collections: | Dissertations - FacMKS - 2016 Dissertations - FacMKSDA - 2016 |
Files in This Item:
File | Description | Size | Format | |
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16BFADA001.pdf Restricted Access | 9.55 MB | Adobe PDF | View/Open Request a copy |
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