Home Economists as ethical consumers in Malta

Abstract

This study aimed to investigate the knowledge and application of ethical consumerism amongst Home Economics graduates of either the Bachelor of Education programme or the Mater Admirabilis Teacher Training College. Questionnaires were dissemniated to Home Economics graduates to establish their consumption patterns as knowledgeable individuals about ‘green’ and ‘humane’ ethical consumption. Six participants were also randomly selected to participate in interviews who discussed their lifestyle patterns. Following this, a content analysis of the Bachelor of Education programme was conducted to discover the background knowledge of the participants on ethical consumption and sustainable issues. The research revealed that the majority of participants are knowledgeable about the ethical issues addressed in this study. However, the researchers identified that knowledge does not always reflect ones behaviour as it is affected by various demographic, intrapersonal and interpersonal variables including community influences. Knowledge is one of the variables that lead consumers to boycott and redress on animal tested products, genetically modified foods and products harmful to the ozone layer. The results showed that the longer persons are educated and exposed to an issue, the more willing they will be to adopt a better way of living. As highlighted from research on genetically modified foods, health was also a major variable leading to behavioural changes. It was also evident that Home Economists do not use their skills to protest about unethical products. One of the key principles of the National Curriculum Framework is sustainable education. Hence, Home Economists need to educate both learners and the community as a whole, to be responsible consumers. The researchers suggest that adaptations should be made at the different levels of the educational system.