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DC Field | Value | Language |
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dc.contributor.author | Mazzacano D`Amato, Pierre | |
dc.contributor.author | Falzon, Joseph | |
dc.date.accessioned | 2017-05-18T19:00:26Z | |
dc.date.available | 2017-05-18T19:00:26Z | |
dc.date.issued | 2015 | |
dc.identifier.citation | Mazzacano D`Amato, P., & Falzon, J. (2015). Why do some consumers prefer organic food? A discourse analytical perspective. Journal of Food Products Marketing, 21(3), 255-273. | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar//handle/123456789/19207 | |
dc.description.abstract | In an attempt to better understand the main motives behind organic food consumption, this study explores the consumer discourses of organic food. In all, 35 in-depth interviews were conducted, from which three major discourses were identified. These discourses were named primitivist, retro, and racialist. The data suggest that these Romantic discourses play on images of a supposedly glorious and innocent past. Consequently, consumers using these three discourses were more likely to prefer organic food, as they had a tendency to construct this type of food as more natural, authentic, and real. In this sense, Romantic discourses seem to offer more resonant themes for consumers than contemporary modern science can ever provide. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | Taylor & Francis Group | en_GB |
dc.rights | info:eu-repo/semantics/restrictedAccess | en_GB |
dc.subject | Natural foods | en_GB |
dc.subject | Natural foods -- Economic aspects | en_GB |
dc.subject | Consumer behavior -- Case studies | en_GB |
dc.title | Why do some consumers prefer organic food? A discourse analytical perspective | en_GB |
dc.type | article | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.description.reviewed | peer-reviewed | en_GB |
dc.identifier.doi | 10.1080/10454446.2013.843487 | |
Appears in Collections: | Scholarly Works - FacEMABF |
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File | Description | Size | Format | |
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Why Do Some Consumers Prefer Organic Food A Discourse Analytical Perspective.pdf Restricted Access | 130.35 kB | Adobe PDF | View/Open Request a copy |
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