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DC Field | Value | Language |
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dc.contributor.author | Camilleri, Mark Anthony | - |
dc.date.accessioned | 2017-08-31T07:52:30Z | - |
dc.date.available | 2017-08-31T07:52:30Z | - |
dc.date.issued | 2017 | - |
dc.identifier.citation | Camilleri , M. A. (2017). Tourism supply and demand. In M. A. Camilleri (Ed.), Travel marketing, tourism economics and the airline product : an introduction to theory and practice. Milan: Springer. | en_GB |
dc.identifier.isbn | 9783319498492 | - |
dc.identifier.uri | https://www.um.edu.mt/library/oar//handle/123456789/21442 | - |
dc.description.abstract | The demand for tourism products may be affected by the marketing mix elements, including the nature of the product or service, its distribution, its promotional strategies and its price. Price is the only element in the marketing mix which actually produces revenue. However, the setting of a price is not an easy task, as there are a number of pricing strategies which any travel business may apply, including; prestige pricing, penetration pricing; cost-based pricing; differential pricing and uniform pricing. Moreover, there are a number of factors which will influence what type of pricing strategy could be employed. Such factors include; corporate objectives; the marketing objectives, and the organisations’ cost levels, among other matters. This chapter explains the various approaches which may be utilised when setting prices. Ultimately, the customers themselves will decide whether the product that is being supplied to them will meet or exceed their expectations. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | Springer | en_GB |
dc.rights | info:eu-repo/semantics/openAccess | en_GB |
dc.subject | Marketing | en_GB |
dc.subject | Pricing | en_GB |
dc.subject | Tourism -- Management | en_GB |
dc.subject | Economics | en_GB |
dc.title | Tourism supply and demand | en_GB |
dc.title.alternative | Travel marketing, tourism economics and the airline product : an introduction to theory and practice | en_GB |
dc.type | bookPart | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.description.reviewed | peer-reviewed | en_GB |
Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
File | Description | Size | Format | |
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Tourism Supply and Demand.pdf | 372.63 kB | Adobe PDF | View/Open |
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