Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/21686| Title: | Brand and branding |
| Other Titles: | Wiley encyclopedia of management |
| Authors: | Sammut-Bonnici, Tanya |
| Keywords: | Marketing Branding (Marketing) |
| Issue Date: | 2014 |
| Publisher: | John Wiley & Sons |
| Citation: | Sammut-Bonnici, T. (2014). Brand and branding. In C. L. Cooper (Ed.), Wiley encyclopedia of management. Hoboken: John Wiley & Sons. |
| Abstract: | Definition of brands and branding included in the Wiley Encyclopedia of Management. |
| URI: | https://www.um.edu.mt/library/oar//handle/123456789/21686 |
| Appears in Collections: | Scholarly Works - FacEMAMar |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| brand and branding.pdf | 501.18 kB | Adobe PDF | View/Open |
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