Innovation strategy

Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/21843

Full metadata record

DC Field	Value	Language
dc.contributor.author	Curmi, Franco	-
dc.contributor.author	Sammut-Bonnici, Tanya	-
dc.date.accessioned	2017-09-16T14:38:41Z	-
dc.date.available	2017-09-16T14:38:41Z	-
dc.date.issued	2014	-
dc.identifier.citation	Curmi, F., & Sammut-Bonnici, T. (2014). Innovation strategy. In C. L. Cooper (Ed.), Wiley encyclopedia of management. Hoboken: John Wiley & Sons.	en_GB
dc.identifier.uri	https://www.um.edu.mt/library/oar//handle/123456789/21843	-
dc.description.abstract	Definition of innovation strategy in marketing as included in the Wiley Encyclopedia of Management.	en_GB
dc.language.iso	en	en_GB
dc.publisher	John Wiley & Sons	en_GB
dc.rights	info:eu-repo/semantics/openAccess	en_GB
dc.subject	Marketing	en_GB
dc.subject	Technological innovations	en_GB
dc.title	Innovation strategy	en_GB
dc.title.alternative	Wiley encyclopedia of management	en_GB
dc.type	other	en_GB
dc.rights.holder	The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.	en_GB
dc.description.reviewed	peer-reviewed	en_GB
Appears in Collections:	Scholarly Works - FacEMAMAn Scholarly Works - FacEMAMar

Files in This Item:

File	Description	Size	Format
sammut-bonnici innovation strategy.pdf		442.35 kB	Adobe PDF	View/Open