Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/21999| Title: | The new motor vehicles market : an analysis of attributes considered by university students in the purchase of a new car |
| Authors: | Caruana, Albert Naudi, Ramon |
| Keywords: | Marketing research -- Malta Market surveys Automobiles -- Malta |
| Issue Date: | 1996 |
| Publisher: | Bank of Valletta |
| Citation: | Caruana, A., & Naudi, R. (1996). The new motor vehicles market : an analysis of attributes considered by university students in the purchase of a new car. Bank of Valletta Review, 14, 21-30. |
| Abstract: | University students are increasingly becoming an important segment in the market for new motor vehicles. The growth of the market for new cars during 1994 is analysed and followed by the identification of a number of attributes considered by students in making their car purchase decision. Explorative qualitative research using conjoint analysis is used to identify the ideal combination of attributes and attribute levels. |
| URI: | https://www.um.edu.mt/library/oar//handle/123456789/21999 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 1996 BOV Rev. 14.pdf | 7.32 MB | Adobe PDF | View/Open |
Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.