Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/22166
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Ewing, Michael T. | - |
dc.contributor.author | Caruana, Albert | - |
dc.date.accessioned | 2017-10-02T13:22:52Z | - |
dc.date.available | 2017-10-02T13:22:52Z | - |
dc.date.issued | 1999 | - |
dc.identifier.citation | Ewing, M. T., & Caruana, A. (1999). Strategic human resource effectiveness, internal marketing and performance in the public sector. International Employment Relations Review, 5(1), 15-27. | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar//handle/123456789/22166 | - |
dc.description.abstract | Internal marketing (IM) focuses on acquiring and retaining customer-oriented employees and is seen as particularly relevant to service organisations. Critics of internal marketing claim that the term is simply a synonym for good human resources management. The concepts of Internal Marketing and Strategic Human Resource Effectiveness (SHRE) are considered and suitable measures are identified Data is collected from the Australian public sector and a regression analysis is used to investigate the hypothesised relationships. The study provides empirical evidence of a demarcation between IM and SHRE; that SHRE is an important antecedent to IM and that SHRE has both a direct and indirect effect on performance, Management implications are considered and directions for future research offered. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | International Employment Relations Association | en_GB |
dc.rights | info:eu-repo/semantics/openAccess | en_GB |
dc.subject | Employee motivation | en_GB |
dc.subject | Marketing -- Management | en_GB |
dc.subject | Organizational effectiveness | en_GB |
dc.subject | Performance -- Management | en_GB |
dc.subject | Strategic planning | en_GB |
dc.title | Strategic human resource effectiveness, internal marketing and performance in the public sector | en_GB |
dc.type | article | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.description.reviewed | peer-reviewed | en_GB |
dc.publication.title | International Employment Relations Review | en_GB |
Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
2000 IERR 5(1) (1).pdf | 3.77 MB | Adobe PDF | View/Open |
Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.