Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/22204| Title: | The effect of market orientation on new product performance : a study among Singaporean firms |
| Authors: | Ramaseshan, Balasubramanian Caruana, Albert Pang, Loo Soon |
| Keywords: | New products -- Case studies -- Singapore Target marketing |
| Issue Date: | 2002 |
| Publisher: | Emerald Publishing Limited |
| Citation: | Ramaseshan B., Caruana, A., & Pang, L. S. (2002).The effect of market orientation on new product performance: a study among Singaporean firms. Journal of Product & Brand Management, 11(6), 399-409. |
| Abstract: | New products are critical to the long‐term growth and success of a firm. This paper investigates the relationship between market orientation and new product performance. Data are collected from Singaporean firms. Results show a strong positive relationship between market orientation and the overall performance of new products. Market orientation is also shown to have a strong positive effect on the market performance and project performance of new products. Managerial implications and limitations are discussed. |
| URI: | https://www.um.edu.mt/library/oar//handle/123456789/22204 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2002 JPBM 11(6).pdf Restricted Access | 147.2 kB | Adobe PDF | View/Open Request a copy |
Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.