Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/24961| Title: | Digital and traditional tools for communicating corporate social responsibility : a literature review |
| Authors: | Tomaselli, Gianpaolo Melia, Monia Garg, Lalit Gupta, Vipul Xuereb, Peter Albert Buttigieg, Sandra C. |
| Keywords: | Social responsibility of business Digital communications Communication |
| Issue Date: | 2016 |
| Publisher: | IGI Global |
| Citation: | Tomaselli, G., Melia, M., Garg, L., Gupta, V., Xuereb, P., & Buttigieg, S. (2016). Digital and traditional tools for communicating corporate social responsibility: a literature review. International Journal of Business Data Communications and Networking (IJBDCN), 12(2), 1-15. |
| Abstract: | This paper reviews the literature to understand the current state of Corporate Social Responsibility (CSR) communication. The authors analyze not only the importance of CSR communication for businesses but also review the literature that deals with both digital and traditional tools adopted for CSR communication. This is followed by a discussion on how today's businesses are more aware of the importance of communicating CSR to their stakeholders. Furthermore, the literature review attempts to investigate how businesses are implementing both digital and traditional tools in a complementary way for their CSR communication strategy. |
| URI: | https://www.um.edu.mt/library/oar//handle/123456789/24961 |
| Appears in Collections: | Scholarly Works - FacICTCIS |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Digital-and-Traditional-Tools-for-Communicating-Corporate-Social-Responsibility_-A-Literature-Review.pdf Restricted Access | 367.39 kB | Adobe PDF | View/Open Request a copy |
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