The new fashion for old houses : a sociological understanding of ‘character’ within houses of character

Abstract

This qualitative research delves into the sociological understanding of the concept of character within houses of character. This concept is explored from the experiences of people who are involved in the creation and social production of houses of character. The notions and concepts that have been analysed in relation to the making of such houses include gentrification and class; the invention of tradition; developerdriven and formalisation; heritage; and modernity. The data gathered through in-depth interviews and real estate magazines is analysed in consideration of literature about gentrification, the invention of tradition, heritage and lifestyle.