Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/28979
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Talgatovna, Guzelbaeva Gulshat | - |
dc.contributor.author | Sergeevich, Novikov Dmitry | - |
dc.contributor.author | Kabirovna, Astafieva Liliya | - |
dc.date.accessioned | 2018-04-10T09:17:05Z | - |
dc.date.available | 2018-04-10T09:17:05Z | - |
dc.date.issued | 2017 | - |
dc.identifier.citation | Talgatovna, G. G., Sergeevich, N. D., & Kabirovna, A. L. (2017). Correlation of logistics and marketing functions in modern Russia. European Research Studies Journal, 20(2A), 140-149. | en_GB |
dc.identifier.issn | 11082976 | - |
dc.identifier.uri | https://www.um.edu.mt/library/oar//handle/123456789/28979 | - |
dc.description.abstract | The aim of the article is to consider the correlation of logistics and marketing functions, which consists in the rather simple phrase: Marketing creates support and increases the demand and Logistics provides it by creating of various systems and schemes of goods traffic (rival and non-rival form) and controlling their passage. The relevance is that for successful modern business management there is a need to establish an effective system of interaction between marketing and logistics, which requires paying attention to the problems arising in the framework of this cooperation, as well as on the possibility of leveling. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | University of Piraeus. International Strategic Management Association | en_GB |
dc.rights | info:eu-repo/semantics/openAccess | en_GB |
dc.subject | Business logistics -- Russia | en_GB |
dc.subject | Business logistics -- Management | en_GB |
dc.subject | Industrial management -- Russia | en_GB |
dc.subject | Business planning -- Russia | en_GB |
dc.subject | Merchandising | en_GB |
dc.title | Correlation of logistics and marketing functions in modern Russia | en_GB |
dc.type | article | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.description.reviewed | peer-reviewed | en_GB |
dc.publication.title | European Research Studies Journal | en_GB |
Appears in Collections: | European Research Studies Journal, Volume 20, Issue 2, Part A |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Correlation_of_Logistics_and_Marketing_Functions_in_Modern_Russia_2017.pdf | 394.45 kB | Adobe PDF | View/Open |
Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.