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DC Field | Value | Language |
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dc.contributor.author | Davletova, Maira Turysbekovna | - |
dc.contributor.author | Dulatbekova, Nazym Satbekovna | - |
dc.contributor.author | Sadykov, Galim Gabdulsanovich | - |
dc.date.accessioned | 2018-04-12T12:34:36Z | - |
dc.date.available | 2018-04-12T12:34:36Z | - |
dc.date.issued | 2017 | - |
dc.identifier.citation | Davletova, M. T., Dulatbekova, N. S., & Sadykov, G. G. (2017). Current state and prospects for development of internet advertising in Kazakhstan. European Research Studies Journal, 20(2A), 380-407. | en_GB |
dc.identifier.issn | 11082976 | - |
dc.identifier.uri | https://www.um.edu.mt/library/oar//handle/123456789/29096 | - |
dc.description.abstract | The world experience in the development of Internet advertising is summarized and systematized, the possibilities of its application and adaptation to the conditions of Kazakhstan are considered. The authors suggest innovative advertising technologies for Kazakhstani companies and advertising agencies. New formats and kinds of advertising tools give opportunities to expend budgets of companies more effectively, improving the quality of advertising as a whole, therefore to promote their goods and services more effectively. The implementation of the proposed recommendations will enrich the Kazakhstan’s science and raise advertising to a new level, it will be actively used in marketers’ work, will help popularize the new communication tools of Internet advertising, attract customers’ attention and promote goods and services of Kazakhstani companies more effectively with low budget. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | University of Piraeus. International Strategic Management Association | en_GB |
dc.rights | info:eu-repo/semantics/openAccess | en_GB |
dc.subject | Internet advertising -- Kazakhstan | en_GB |
dc.subject | Internet marketing -- Kazakhstan | en_GB |
dc.subject | Electronic commerce -- Kazakhstan | en_GB |
dc.subject | Social media -- Marketing | en_GB |
dc.subject | Online social networks in business -- Kazakhstan | en_GB |
dc.title | Current state and prospects for development of internet advertising in Kazakhstan | en_GB |
dc.type | article | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.description.reviewed | peer-reviewed | en_GB |
dc.publication.title | European Research Studies Journal | en_GB |
Appears in Collections: | European Research Studies Journal, Volume 20, Issue 2, Part A |
Files in This Item:
File | Description | Size | Format | |
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Current_State_and_Prospects_for_Development_of_Internet_Advertising_in_Kazakhstan_2017.pdf | 1.42 MB | Adobe PDF | View/Open |
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