Current state and prospects for development of internet advertising in Kazakhstan

Abstract

The world experience in the development of Internet advertising is summarized and systematized, the possibilities of its application and adaptation to the conditions of Kazakhstan are considered. The authors suggest innovative advertising technologies for Kazakhstani companies and advertising agencies. New formats and kinds of advertising tools give opportunities to expend budgets of companies more effectively, improving the quality of advertising as a whole, therefore to promote their goods and services more effectively. The implementation of the proposed recommendations will enrich the Kazakhstan’s science and raise advertising to a new level, it will be actively used in marketers’ work, will help popularize the new communication tools of Internet advertising, attract customers’ attention and promote goods and services of Kazakhstani companies more effectively with low budget.