Survey of public awareness of services provided by employment centers

Abstract

Background: The relevance of the study stems from the necessity to inform people about the work of the employment centers regarding the implementation of an effective state policy on the labor market. Thus, the article aims to identify the most and least popular public services provided by employment centers. This method of research on public awareness can be applied to study other public services in any city or region. Methodology: The basic approach used in the following study involved polling people on the streets of Moscow, the method of comparative and correlation analysis and statistical data analysis. Respondents were selected according to the requirements of the study, which enabled a detailed consideration of the awareness of people in Moscow regarding the public services provided by employment centers/local branches, as well as people’s opinion on the quality of services provided by employment centers/local branches people applied to. Choice of the region – the city of Moscow – was made due to the highest concentration of people from different social strata, as well as representatives of different cultures. Findings: The paper presents the findings of the comprehensive study conducted during 2016 that allowed distinguishing three levels of demand for public services: - Level 1 including the most popular public service – “Assistance in job search”; - Level 2 which embraces services providing information on the labor market; - Level 3 covering public services that make it easier for people to find work. Little demand for public services “Vocational training of the unemployed” and “Career advice” prevents increasing the labor mobility in the times of crisis. The material of the article can be used in developing measures to improve the availability of information on job offers and the variety of services, as well as when preparing documents for the study of public awareness on operation of various government agencies.