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DC Field | Value | Language |
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dc.contributor.author | Balqiah, Tengku Ezni | - |
dc.date.accessioned | 2018-05-18T15:40:03Z | - |
dc.date.available | 2018-05-18T15:40:03Z | - |
dc.date.issued | 2018 | - |
dc.identifier.citation | Balqiah, T. E. (2018). Green CSR and brand attitude : the role of stereotype content model. European Research Studies Journal, 21(1), 230-249. | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar//handle/123456789/30103 | - |
dc.description.abstract | This study examines the efficacy of Corporate Social Responsibility motives (CSR-m) and Corporate Ability (CA) in developing Brand Attitude (BA) and Customer Loyalty (CL). A Stereotype Content Model (SCM), i.e., a concept of perception toward citizens of other countries in the warm and competence dimension, was used as a moderating variable that affects the relationship among CSR-m, CA, and BA. The survey was conducted in Jakarta, the capital city of Indonesia, in regard to two global brands: Coca-Cola and Toyota. The 173 respondents were customers of those two brands. The data were analyzed with factor analysis, multiple regression, and t-independent tests. The results revealed differences between these two global brands, which have a direct impact on CSR-m on BA but with different motives. Also, it was revealed that SCM moderates the influence of CSR-m toward BA. The implication of this study is CSR-m enhanced BA; therefore, companies must properly choose and manage their type of CSR to increase business performance. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | University of Piraeus. International Strategic Management Association | en_GB |
dc.rights | info:eu-repo/semantics/openAccess | en_GB |
dc.subject | Social responsibility of business -- Indonesia | en_GB |
dc.subject | Brand loyalty -- Indonesia | en_GB |
dc.subject | Customer loyalty -- Indonesia | en_GB |
dc.subject | Performance | en_GB |
dc.title | Green CSR and brand attitude : the role of stereotype content model | en_GB |
dc.type | article | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.description.reviewed | peer-reviewed | en_GB |
dc.publication.title | European Research Studies Journal | en_GB |
Appears in Collections: | European Research Studies Journal, Volume 21, Issue 1 |
Files in This Item:
File | Description | Size | Format | |
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ERSJ,_21(1)_-_A20.pdf | 389.2 kB | Adobe PDF | View/Open |
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