Awareness, values and attitudes of user generated content website users and non-users towards privacy in Bulgaria : a quantitative study

Abstract

This document presents the Bulgarian results of a study undertaken as part of the CONSENT project. Analyses and results are based on an online survey regarding the awareness, values and attitudes of user generated content (UGC) website users towards privacy. The questionnaire consisted of 75 questions and was available online in several European languages, including Bulgarian, between July and December 2011. The Bulgarian sample consists of 480 respondents (5.6% of the total sample), of which 36% male and 64% female, with an average age of 32.5 years and 85% tertiary education. With 94% UGC users (total sample 90%), 10.96 mean years of internet usage (total sample 10.67) and 92.0% using the internet at home every day or almost every day (total sample 93%), it is a considered a sample of predominantly experienced internet users.