A quantitative analysis of the image of Russia in the Asia-Pacific region media

Abstract

The study analyzes the shaping of the image of Russia through media focused on the countries of the Asia-Pacific region China, Japan and South Korea. Based on the analysis of bilateral relations between Russia and the People's Republic of China, Russia and the Republic of Korea, Russia and Japan, a model of communication between our country and the countries of the Asia-Pacific region has been built. The goal of the study is to carry out a quantitative content analysis of the image of Russia broadcast through the media focused on the countries of the Asia-Pacific region (China, Japan and South Korea). The study used the method of content analysis, the theoretical model of communication and the theory of the image. The mechanisms of forming the image of the state in political psychology are described. The main theoretical approaches are considered and the study of communicative and informative perception of the image of Russia, formed through the media of the APR countries, is carried out. Totally 4244 messages in the years 2015 - 2017 were analyzed. The results of content analysis show that most of the reports about Russia and the events connected with it are of a neutral, informative nature. The articles have no emotional tone, the bulk of the reports contain a dry statement of facts. Information agencies broadcast events through the prism of their ideology, most of them keep neutrality, the articles have an analytical, overview, commentary or narrative orientation.