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Results 1-10 of 12 (Search time: 0.016 seconds).
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Issue Date
Title
Author(s)
2000
Service quality and satisfaction - the moderating role of value
Caruana, Albert
;
Money, Arthur H.
;
Berthon, Pierre
2015
The impact of country connectedness and cultural values on the equity of a country’s workforce : a cross-country investigation
DesAutels, Philip
;
Berthon, Pierre
;
Caruana, Albert
;
Pitt, Leyland F.
1996
Market orientation and business performance : some European evidence
Pitt, Leyland F.
;
Caruana, Albert
;
Berthon, Pierre
2007
Psychometric properties of the brand personality scale : evidence from a business school
Caruana, Albert
;
Berthon, Pierre
;
Pitt, Leyland F.
;
Berthon, Jean-Paul
1999
Excellence-market orientation link : some consequences for service firms
Caruana, Albert
;
Pitt, Leyland F.
;
Berthon, Pierre
2006
Global alliance networks : a comparison of biotech SMEs in Sweden and Australia
van der Merwe, Rian
;
Berthon, Pierre
;
Salehi-Sangari, Esmail
;
Caruana, Albert
;
Pitt, Leyland F.
2003
Industrial marketing and the internet : framework for assessing communication strategies
Krepapa, Areti
;
Berthon, Pierre
;
Pitt, Leyland F.
;
Caruana, Albert
2009
Online communication of brand personality
Ankomah Opoku, Robert
;
Caruana, Albert
;
Pitt, Leyland F.
;
Berthon, Pierre
;
Wahlstrom, Asa
;
Nel, Deon
2009
Differentiation and silver medal winner effects
Caruana, Albert
;
Pitt, Leyland F.
;
Berthon, Pierre
;
Page, Michael
2007
Branding and diversity : the role of brand personality in positioning business schools
Caruana, Albert
;
Pitt, Leyland
;
Berthon, Pierre
;
Berthon, Jean-Paul
Discover
Author
12
Caruana, Albert
9
Pitt, Leyland F.
3
Berthon, Jean-Paul
2
Pitt, Leyland
1
Ankomah Opoku, Robert
1
DesAutels, Philip
1
Ewing, Michael J.
1
Krepapa, Areti
1
Money, Arthur H.
.
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Subject
3
Branding (Marketing)
3
Consumer satisfaction
2
Consumer behavior
2
Marketing
1
Advertising -- Case studies
1
Belonging (Social psychology)
1
Biotechnology industries -- Austr...
1
Biotechnology industries -- Sweden
1
Brand name products
.
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