Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/31059
Title: | The impacts of a CSR cultural event measured felt far beyond the financial results |
Authors: | Colmenero Ferreira, Fernando |
Keywords: | Social responsibility of business -- Madeira (Madeira Islands) Special events -- Marketing -- Madeira (Madeira Islands) Charity organization -- Madeira (Madeira Islands) |
Issue Date: | 2013 |
Publisher: | Eleftherios Thalassinos |
Citation: | Colmenero F. F. (2013). The impacts of a CSR cultural event measured felt far beyond the financial results. International Journal of Economics & Business Administration, 1(3), 3-13. |
Abstract: | With this work we aim to present a case of Corporate Social Responsibility (CSR) in the historic, disadvantaged part of the city of Funchal. The mission is based on the biennial organisation of a cultural event: “ON Fusion Art by Porto Bay”. Over three days a group of people from the Porto Bay Group puts together a cultural event with the voluntary participation of a group of local, mainland and international artists from different artistic areas and the resident community in the historic and disadvantaged part of the city, achieving an increase in the population's self-esteem and raising a significant sum of money which is donated to charitable causes. The study explains the genesis of the idea and the motivation behind it followed by the stages of publicity management for the event and concludes with the results of the impact the CSR initiative beyond its financial objectives. |
URI: | https://www.um.edu.mt/library/oar//handle/123456789/31059 |
ISSN: | 23817356 |
Appears in Collections: | IJEBA, Volume 1, Issue 3 |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
The_Impacts_of_a_CSR_Cultural_Event_Measured_Felt_Far_Beyond_the_Financial_Results_2013.pdf | 288.88 kB | Adobe PDF | View/Open |
Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.