1. OAR@UM
  2. External Research Collection
  3. Social Sciences
  4. Finance
  5. European Research Studies Journal
  6. 2012
  7. European Research Studies Journal, Volume 15, Issue 2
Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/31225
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dc.contributor.authorTsourgiannis, Lambros-
dc.contributor.authorWarren, Martyn-
dc.contributor.authorKarasavvoglou, Anastasios-
dc.contributor.authorEddison, John-
dc.date.accessioned2018-06-22T07:32:25Z-
dc.date.available2018-06-22T07:32:25Z-
dc.date.issued2012-
dc.identifier.citationTsourgiannis, L., Warren, M., Karasavvoglou, A., & Eddison, J. (2012). Marketing strategies for the primary sector : an empirical study. European Research Studies Journal, 15(2), 147-178.en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar//handle/123456789/31225-
dc.description.abstractThis study aims to profile the marketing strategies that sheep farmers follow in the Region of East Macedonia and Thrace (EMTh) in Greece and the County of Cornwall in U.K. based upon their distribution channel selection, farm and personal characteristics. A survey conducted to 343 and 240 sheep farmers in EMTh and Cornwall respectively. Farmers in EMTh follow three marketing strategies: (i) cost focus, (ii) production orientation and (iii) return focus strategy, while Cornish farmers adopt the: (i) production Orientation and (ii) differentiation strategy. There are many differences regarding their marketing orientation, distribution outlet selection, farm and farmer characteristics.en_GB
dc.language.isoenen_GB
dc.publisherUniversity of Piraeus. International Strategic Management Associationen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectLivestock -- Marketingen_GB
dc.subjectSheep ranchers -- Greeceen_GB
dc.subjectSheep ranchers -- Great Britainen_GB
dc.subjectMarketing channels -- Greeceen_GB
dc.subjectMarketing channels -- Great Britainen_GB
dc.titleMarketing strategies for the primary sector : an empirical studyen_GB
dc.typearticleen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.description.reviewedpeer-revieweden_GB
dc.publication.titleEuropean Research Studies Journalen_GB
Appears in Collections:European Research Studies Journal, Volume 15, Issue 2

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