An integrated total quality strategy to endogenous tourism development

Abstract

This paper is an attempt to define the content of the "Integrated Total Quality Strategy" as a tool of promoting the goals of the endogenous tourism development for countries like Greece where the dominant paradigm of mass tourism for summer holidays has reached its limits. We propose a differentiation strategy through total quality management based on the bottom up approach to sustainable development that promotes competitive advantage. It requires small scale operations, local participation, clustering, integrated approach and symbiosis between social and natural systems.