Influencing factors on revisit intention : a case of EFL students in Malta

Abstract

This research seeks to identify determinants of English as a Foreign Language (EFL) students' intention to revisit Malta. This is important as repeat visitors generate various benefits. This study tests whether Attitude, Subjective Norm, Perceived Behavioural Control, Experience, Perceived Value and Motivation affect the EFL students‟ Revisit Intention. Research on academic literature about the chosen topic was carried out. Mainly, the secondary data in this research is about the EFL industry in Malta, the importance of carrying out research on Revisit Intention, and the six possible influencing factors of Revisit Intention which this study takes into consideration. 140 questionnaires were disseminated to EFL students in Malta. The schools which participated in this study by distributing questionnaires to their students are „Inlingua‟, „am Language Studio‟ and English Language Academy. The data was analysed using SPSS software since data is quantitative and a deductive approach was used. Furthermore, a Regression Analysis was carried out in order to analyse the primary data gathered through the questionnaires. Through this study, it was found that Attitude, Subjective Norm and Motivation have a significant effect on the EFL students‟ intention to revisit Malta. In addition, it was found that Perceived Behavioural Control, Experience and Perceived Value do not have a significant effect on the EFL students' intention to revisit Malta. In view of these findings, English language schools in Malta should try to create and pass on the idea that learning English in Malta is a very favourable act to do in order to attract students who have the right Attitude toward the behaviour. In addition, English language schools in Malta should encourage their students to share their experience in Malta with their friends, family and acquaintances abroad in order to create the right social pressure and attract students possessing the characteristic of Subjective Norm. Furthermore, English language schools in Malta should target students who are mostly motivated to come and learn English in Malta.