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DC Field | Value | Language |
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dc.contributor.author | Przhedetskiy, Yu. V. | - |
dc.contributor.author | Przhedetskaya, Nataliya Vitovna | - |
dc.contributor.author | Przhedetskaya, V. Y. | - |
dc.contributor.author | Bondarenko, Viktoria Andreevna | - |
dc.contributor.author | Borzenko, K. V. | - |
dc.date.accessioned | 2018-09-25T10:01:14Z | - |
dc.date.available | 2018-09-25T10:01:14Z | - |
dc.date.issued | 2018 | - |
dc.identifier.citation | Przhedetsky, Y. V., Przhedetskaya, N. V., Przhedetskaya, V. Y., Bondarenko, V. A., & Borzenko, K. V. (2018). The role of social-ethical marketing and information and communication technologies in response to challenges of oncology. European Research Studies Journal, 21(Special issue 1), 377-386. | en_GB |
dc.identifier.issn | 11082976 | - |
dc.identifier.uri | https://www.um.edu.mt/library/oar//handle/123456789/34070 | - |
dc.description.abstract | The aim of this article is to present theoretical justification of a possible and appropriate active use of social-ethical marketing in business and the involvement of the public and the professional medical community in communication on social networking platforms as an economic response to challenges of oncology, as well as elaboration of practical recommendations for this purpose. The authors analyze the potential of social networks and the development of information and communication technologies in solving the oncological disease problem. They compare current capacities of information and communication technologies and the desired level of their development in tackling the problem of oncological diseases in Russia. They also present the role of the information component in social-ethical marketing for the solution of the oncological disease problem offering an original model of the economic response to challenges of oncology. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | University of Piraeus. International Strategic Management Association | en_GB |
dc.rights | info:eu-repo/semantics/openAccess | en_GB |
dc.subject | Medical care -- Marketing | en_GB |
dc.subject | Oncology -- Moral and ethical aspects | en_GB |
dc.subject | Health promotion -- Marketing | en_GB |
dc.subject | Social responsibility of business | en_GB |
dc.subject | Marketing -- Decision making -- Moral and ethical aspects | en_GB |
dc.subject | Business ethics | en_GB |
dc.subject | Information resources management | en_GB |
dc.subject | Knowledge economy | en_GB |
dc.title | The role of social-ethical marketing and information and communication technologies in response to challenges of oncology | en_GB |
dc.type | article | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.description.reviewed | peer-reviewed | en_GB |
dc.publication.title | European Research Studies Journal | en_GB |
Appears in Collections: | European Research Studies Journal, Volume 21, Special Issue 1 |
Files in This Item:
File | Description | Size | Format | |
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The Role of Social_Ethical_Marketing_and_Information_and_Communication_Technologies_2018.pdf | 206.83 kB | Adobe PDF | View/Open |
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