1. OAR@UM
  2. External Research Collection
  3. Social Sciences
  4. Finance
  5. European Research Studies Journal
  6. 2018
  7. European Research Studies Journal, Volume 21, Special Issue 2
Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/38451
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dc.contributor.authorFedko, V. P.-
dc.contributor.authorProsandeeva, T. I.-
dc.contributor.authorGumba, C. V.-
dc.contributor.authorTurdzhan, Y. R.-
dc.date.accessioned2019-01-16T08:18:32Z-
dc.date.available2019-01-16T08:18:32Z-
dc.date.issued2018-
dc.identifier.citationFedko, V. P., Prosandeeva, T. I., Gumba, C. V., & Turdzhan, Y. R. (2018). Russian practice of macro marketing concept implementation in the sphere of market institutes’ perfection and solution of the problems concerning import replacement. European Research Studies Journal, 21(Special issue 2), 263-272.en_GB
dc.identifier.issn11082976-
dc.identifier.urihttps://www.um.edu.mt/library/oar//handle/123456789/38451-
dc.description.abstractThe conceptual framework of macro marketing is formulated in this article. The main subjects of its use are identified, which made it possible to disclose the possibility of macro marketing in the sphere of global change in consumer behavior. This forms new institutions of the market, the qualitative development of communicative mechanisms (advertising activities) and provides the solution of one key socio-economic task of the current stage of Russia's development ─ the promotion of import substitution.en_GB
dc.language.isoenen_GB
dc.publisherUniversity of Piraeus. International Strategic Management Associationen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectMarketing -- Russiaen_GB
dc.subjectMarketing -- Managementen_GB
dc.subjectSocial responsibility of business -- Russiaen_GB
dc.subjectFinancial risk management -- Russiaen_GB
dc.subjectAdvertising -- Moral and ethical aspectsen_GB
dc.subjectImport substitution -- Russiaen_GB
dc.titleRussian practice of macro marketing concept implementation in the sphere of market institutes’ perfection and solution of the problems concerning import replacementen_GB
dc.typearticleen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.description.reviewedpeer-revieweden_GB
dc.publication.titleEuropean Research Studies Journalen_GB
Appears in Collections:European Research Studies Journal, Volume 21, Special Issue 2

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