Issue Date	Title	Author(s)
2018	‘Can you recall the brand?’ : a study on product placement effectiveness in relation to multitasking behaviour	Cutajar, Raquel
2018	An investigation into the characteristics that drive engagement on Instagram	Formosa, Lisa
2018	The influence of personality on recruitment advertising effectiveness	Fenech, Mandy
2018	What type of advertisement instigates the intention to buy amongst University of Malta students? : a case study on KitKat	Fenech, Jonathan
2018	Investigating consumers’ motivations to create brand-related user-generated content on social media platforms	Gauci Borda, Gabriella
2018	Evidence-based HRM through analytics : reducing the propensity of HRM to become a Cinderella	Bonello, Chris Ryan
2018	Assessing the demand for electric vehicles in Malta	Farrugia, Rachel
2018	Comparative study focusing on digital marketing : World Cup 2014 vs World Cup 2018	Ellul Bonici, Stephen
2018	Identifying consumers’ emotional attachment to brands using real-time experience tracking	Cortis, Katia
2018	Exploring cognitive dissonance and its relation to unplanned purchase	Cordina, Michelle
2018	The impact of employer branding on the attraction of future knowledge workers with commercial qualifications in Malta	Cordina, Audrey
2018	How Gen Z is transforming HRM practice at the workplace	Chetcuti, Aimée R.
2018	Factors influencing adoption and diffusion of private umbilical cord blood banking services in Malta	Cassar, Charlot
2018	The impact of the Maltese gambling advertising on the buying behaviour of habitual gamblers	Caruana, Justine
2018	The tradeoff between brand logo prominence and customers’ willingness to pay for luxury fashion clothing : the case of ‘Polo Ralph Lauren’	Camilleri, Donna
2018	Intrapreneurship strategy as a competitive advantage	Cilia, Jade
2018	Maltese attitudes towards the EU : insights for effective communication	Camilleri, Russell
2018	How do the five-star hotels comprehend within the industry with the upcoming availability of alternative accommodation in Malta?	Broer, Jeffrey
2018	Understanding the role social media plays in brand communication for start-up companies	Borg Costanzi, Edward
2018	The impact of shock advertising on brand image : study among University students : how does shock advertising affect the students’ attitude towards United Colors of Benetton?	Borg, Jean Paul