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DC Field | Value | Language |
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dc.contributor.author | Zulfitri | - |
dc.contributor.author | Surachman | - |
dc.contributor.author | Rohman, Fatchur | - |
dc.date.accessioned | 2019-02-22T09:16:10Z | - |
dc.date.available | 2019-02-22T09:16:10Z | - |
dc.date.issued | 2018 | - |
dc.identifier.citation | Zulfitri, Surachman, & Rohman, F. (2018). The influence of price perception, service quality and variation behavior on electronic banking. European Research Studies Journal, 21(Special issue 3), 470-487. | en_GB |
dc.identifier.issn | 11082976 | - |
dc.identifier.uri | https://www.um.edu.mt/library/oar//handle/123456789/40306 | - |
dc.description.abstract | This study aims to determine the Influence of Price Perception, Service Quality, Variation Seeking Behavior and Electronic Banking against Customer Switching Behavior with Relationship Duration as Moderation Variable. The data is processed by Structural Equation Modeling. The researchers found that the perception of price, service quality, variation seeking behavior and electronic banking significantly influence the switching behavior of bank customers/customers. The duration of relationship as a moderating variable strengthens the influence of price perception, service quality, variation seeking behavior and electronic banking on the switching behavior of banking customers in DKI Jakarta Province. The findings from this research can be used as a strategy for designing products and services, marketing strategies and customer service practices by banks in Jakarta to reduce customers' switch. It can also help improve operational services and customer satisfaction and loyalty by understanding the banking behavior of each customer. Originality can be seen from the fact that this research is one of several studies focusing on the intention variables to switching interest by Jakarta banking customers such as variables variation seeking behavior, relationship duration that are used as a moderation variable. For further research, it is advisable to researchers: to focus on switching behavior from a wide range of consumers (companies or SMES) and investigate the difference between switching intentions or switching behavior. This study also provides a further way to analyze the effects of moderate variables such as convenience in the relationship between variables and switching intentions. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | University of Piraeus. International Strategic Management Association | en_GB |
dc.rights | info:eu-repo/semantics/openAccess | en_GB |
dc.subject | Banks and banking -- Technological innovations -- Indonesia | en_GB |
dc.subject | Banks and banking -- Indonesia | en_GB |
dc.subject | Consumer satisfaction -- Indonesia | en_GB |
dc.subject | Customer relations -- Indonesia | en_GB |
dc.subject | Electronic commerce -- Indonesia | en_GB |
dc.title | The influence of price perception, service quality and variation behavior on electronic banking | en_GB |
dc.type | article | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.description.reviewed | peer-reviewed | en_GB |
dc.publication.title | European Research Studies Journal | en_GB |
Appears in Collections: | European Research Studies Journal, Volume 21, Special Issue 3 |
Files in This Item:
File | Description | Size | Format | |
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The Influence of Price Perception, Service Quality and Variation Behavior on Electronic Banking.pdf | 242.82 kB | Adobe PDF | View/Open |
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