An analysis of design elements in contemporary print publications

Abstract

Throughout history, designers have always referred to past and contemporary publications, and to other influential designers for inspiration. It is crucial to explore the past, so as to map future design trends. More often than not, editorial designers focus on contemporary published work, so as to be aware of changing and emerging trends in design, and of cultural, artistic and political shifts (Caldwell and Zappaterra, 2016). Editorial designers specifically look in depth towards broad culture, design trends, and delivery media. This can either be done through an understanding of the major design elements, mainly print and material techniques, use of space within artworks, use of imagery through design, typography as a means of expression, and the finishing touches that, besides visual delight, may express cultural concerns. This is essential, as one will not be able to understand ideas and directions, unless there is an understanding of the principles underpinning the elements. In the past, these principles were often closely related to cultural, artistic, social, and political movements occurring at the time. Nowadays, we live in a world where we enjoy fast and reliable access to the vast array of inspiration that exists online. Editorial designers now fuel their inspiration for printed matter through social media, which has become the strongest sharing tool of all time. This long-essay will look into the importance of the five design elements and how these have kept the printing industry alive in the digital world.