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https://www.um.edu.mt/library/oar/handle/123456789/41670Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.date.accessioned | 2019-03-27T13:45:01Z | - |
| dc.date.available | 2019-03-27T13:45:01Z | - |
| dc.date.issued | 2018 | - |
| dc.identifier.citation | Gilford, D. (2018). A semiotic analysis of print beauty advertisements (Bachelor's dissertation). | en_GB |
| dc.identifier.uri | https://www.um.edu.mt/library/oar//handle/123456789/41670 | - |
| dc.description | B.COMMS. | en_GB |
| dc.description.abstract | This essay will be tackling two important topics which are highly interlinked. These are advertising and semiotics. As semiotics is the research of signs and motifs and their meanings, and as it is going to be portrayed in this essay, advertisements have a sufficient amount of signs, this merger of the two topics is constructive enough to analyse their application in everyday life, and that is through adverts that are a part of society. This essay will take into consideration beauty advertisements, and how advertisers try to create this idealized phenomenon of female beauty; most of which comes from Western culture. The analysis will focus on semiotic terms that best describe and are applicable for an advertisement, and whether these are prevalent occurences when it comes to beauty advertisements. Studies of Ferdinand de Saussure, Roland Barthes and Daniel Chandler will be applied to the analysis of these . The last sub-chapter of the literature review will feature an advertisement with a totally different idea proposal from the other advertisement mentioned in the rest of the essay. | en_GB |
| dc.language.iso | en | en_GB |
| dc.rights | info:eu-repo/semantics/restrictedAccess | en_GB |
| dc.subject | Advertising | en_GB |
| dc.subject | Beauty, Personal | en_GB |
| dc.subject | Semiotics in advertising | en_GB |
| dc.subject | Signs and symbols | en_GB |
| dc.subject | Advertising layout and typography | en_GB |
| dc.title | A semiotic analysis of print beauty advertisements | en_GB |
| dc.type | bachelorThesis | en_GB |
| dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
| dc.publisher.institution | University of Malta | en_GB |
| dc.publisher.department | Faculty of Media and Knowledge Sciences. Department of Media & Communications | en_GB |
| dc.description.reviewed | N/A | en_GB |
| dc.contributor.creator | Gilford, Denise | - |
| Appears in Collections: | Dissertations - FacMKS - 2018 Dissertations - FacMKSMC - 2018 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 18BCOMME007.pdf Restricted Access | 1.18 MB | Adobe PDF | View/Open Request a copy |
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