Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/42815
Full metadata record
DC Field | Value | Language |
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dc.date.accessioned | 2019-05-02T13:43:44Z | - |
dc.date.available | 2019-05-02T13:43:44Z | - |
dc.date.issued | 2018 | - |
dc.identifier.citation | Said, E. (2018). Audiences’ experiences of the Valletta 2018 brand. Summary report 2018: 2018 Research, 22-24. | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar//handle/123456789/42815 | - |
dc.description.abstract | The study offers insight into how audiences engage with the different forms of communication and events forming part of the Valletta 2018 programme. Longitudinal in nature, this project determines the effects that each type of communication purports on different audiences, as reflected in individuals’ attitudes and behaviours. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | Valletta 2018 Foundation | en_GB |
dc.rights | info:eu-repo/semantics/openAccess | en_GB |
dc.subject | Valletta 2018 European Capital of Culture | en_GB |
dc.subject | Branding (Marketing) -- Malta | en_GB |
dc.subject | City promotion -- Malta | en_GB |
dc.subject | Cultural industries -- Malta -- Valletta | en_GB |
dc.subject | Valletta 2018 Foundation | en_GB |
dc.title | Audiences’ experiences of the Valletta 2018 brand | en_GB |
dc.title.alternative | Summary report 2018: 2018 Research | en_GB |
dc.type | article | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder | en_GB |
dc.description.reviewed | N/A | en_GB |
dc.contributor.creator | Said, Emanuel | - |
Appears in Collections: | Valletta 2018 Reports |
Files in This Item:
File | Description | Size | Format | |
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Audiences_experiences_of_the_Valletta_2018_brand.pdf | 350.31 kB | Adobe PDF | View/Open |
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