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Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/42815
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dc.date.accessioned2019-05-02T13:43:44Z-
dc.date.available2019-05-02T13:43:44Z-
dc.date.issued2018-
dc.identifier.citationSaid, E. (2018). Audiences’ experiences of the Valletta 2018 brand. Summary report 2018: 2018 Research, 22-24.en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar//handle/123456789/42815-
dc.description.abstractThe study offers insight into how audiences engage with the different forms of communication and events forming part of the Valletta 2018 programme. Longitudinal in nature, this project determines the effects that each type of communication purports on different audiences, as reflected in individuals’ attitudes and behaviours.en_GB
dc.language.isoenen_GB
dc.publisherValletta 2018 Foundationen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectValletta 2018 European Capital of Cultureen_GB
dc.subjectBranding (Marketing) -- Maltaen_GB
dc.subjectCity promotion -- Maltaen_GB
dc.subjectCultural industries -- Malta -- Vallettaen_GB
dc.subjectValletta 2018 Foundationen_GB
dc.titleAudiences’ experiences of the Valletta 2018 branden_GB
dc.title.alternativeSummary report 2018: 2018 Researchen_GB
dc.typearticleen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holderen_GB
dc.description.reviewedN/Aen_GB
dc.contributor.creatorSaid, Emanuel-
Appears in Collections:Valletta 2018 Reports

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