Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/42890
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.date.accessioned | 2019-05-06T08:53:55Z | - |
dc.date.available | 2019-05-06T08:53:55Z | - |
dc.date.issued | 2016 | - |
dc.identifier.citation | Said, E. (2016). Audiences’ experiences of the Valletta 2018 brand. The impacts of Valletta 2018: 2016 research, 20-21. | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar//handle/123456789/42890 | - |
dc.description.abstract | The study aims to offer an insight into how audiences engage with the different forms of communication forming part of the Valletta 2018 communications programme. Longitudinal in nature, this project aims to determine the effects that each type of communications purport on different audiences as reflected in individuals’ attitudes and behaviours. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | Valletta 2018 Foundation | en_GB |
dc.rights | info:eu-repo/semantics/openAccess | en_GB |
dc.subject | Valletta 2018 European Capital of Culture | en_GB |
dc.subject | Branding (Marketing) -- Malta -- Valletta | en_GB |
dc.subject | City promotion -- Malta | en_GB |
dc.subject | Tourism -- Malta -- Valletta | en_GB |
dc.title | Audiences’ experiences of the Valletta 2018 brand | en_GB |
dc.title.alternative | The impacts of Valletta 2018: 2016 research | en_GB |
dc.type | other | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder | en_GB |
dc.description.reviewed | N/A | en_GB |
dc.contributor.creator | Said, Emanuel | - |
Appears in Collections: | Valletta 2018 Reports |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Audiences’ experiences_of_the_Valletta_2018_brand_2016.pdf | 260.12 kB | Adobe PDF | View/Open |
Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.