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  6. Valletta 2018 Reports
Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/43032
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dc.date.accessioned2019-05-10T13:53:04Z-
dc.date.available2019-05-10T13:53:04Z-
dc.date.issued2017-
dc.identifier.citationSaid, E. (2017). Audiences’ experiences of the Valletta 2018 brand. The impacts of Valletta 2018: 2017 research, 21-23.en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar//handle/123456789/43032-
dc.description.abstractThe study aims to offer an insight into how audiences engage with the different forms of communication forming part of the Valletta 2018 communications programme. Longitudinal in nature, this project aims to determine the effects that each type of communications purport on different audiences as reflected in individuals’ attitudes and behaviours.en_GB
dc.language.isoenen_GB
dc.publisherValletta 2018 Foundationen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectValletta 2018 European Capital of Cultureen_GB
dc.subjectBranding (Marketing) -- Malta -- Vallettaen_GB
dc.subjectCity promotion -- Maltaen_GB
dc.titleAudiences’ experiences of the Valletta 2018 branden_GB
dc.title.alternativeThe impacts of Valletta 2018: 2017 researchen_GB
dc.typeotheren_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holderen_GB
dc.description.reviewedN/Aen_GB
dc.contributor.creatorSaid, Emanuel-
Appears in Collections:Valletta 2018 Reports

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