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  3. Geography. Anthropology. Recreation
  4. Folklore
  5. Valletta 2018 Foundation
  6. Valletta 2018 Reports
Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/43410
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dc.date.accessioned2019-05-24T07:01:37Z-
dc.date.available2019-05-24T07:01:37Z-
dc.date.issued2018-
dc.identifier.citationSaid, E. (2018). Audiences’ experiences of the Valletta 2018 brand. Theme 5 the Valletta brand: evaluation & monitoring research findings 2018, 6-30.en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar//handle/123456789/43410-
dc.description.abstractThe project studies how audiences engaged with the different forms of communication that the Valletta 2018 communications programme transmitted throughout the run-up to and during the manifestation of the European Capital of Culture programme. Longitudinal in nature, this study adopts an innovative data gathering approach involving real-time experience tracking, which seeks to determine the effects that each type of communication transmitted by Valletta 2018 had on different audiences, as reflected in individuals’ attitudes and behaviour.en_GB
dc.language.isoenen_GB
dc.publisherValletta 2018 Foundationen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectValletta 2018 European Capital of Cultureen_GB
dc.subjectCultural industries -- Malta -- Vallettaen_GB
dc.subjectPolitical participation -- Malta -- Vallettaen_GB
dc.subjectBranding (Marketing) -- Malta -- Vallettaen_GB
dc.titleAudiences’ experiences of the Valletta 2018 branden_GB
dc.title.alternativeTheme 5 the Valletta brand: evaluation & monitoring research findings 2018en_GB
dc.typeotheren_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holderen_GB
dc.description.reviewedN/Aen_GB
dc.contributor.creatorSaid, Emanuel-
Appears in Collections:Valletta 2018 Reports

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