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dc.contributor.authorMahboub, Rasha M.-
dc.date.accessioned2019-05-30T08:09:06Z-
dc.date.available2019-05-30T08:09:06Z-
dc.date.issued2018-
dc.identifier.citationMahboub, R. M. (2018). The impact of social media usage on performance of the banking sector in Middle East and North Africa countries. International Journal of Economics and Business Administration, 6(3), 3-20.en_GB
dc.identifier.issn22414754-
dc.identifier.urihttps://www.um.edu.mt/library/oar//handle/123456789/43728-
dc.description.abstractMost of the studies on social media usage (SMU) are based on the individual view while some are from the organizational viewpoint. Nevertheless, most of these studies were conducted in developed economies and concentrated on large organizations. However, not many studies have examined the actual impact of SMU on performance of banking sector. This research, therefore, fills this gap by looking at the SMU -specifically Facebook usage- in the banking sector of twelve different countries in the Middle East and North Africa (MENA) region. The data is drawn from the annual reports of 102 banks as well as from Social-baker database during the period of 2012 – 2016. Seven simple linear regression models are applied to find the impact of SMU on each facet of bank performance. The results of the research indicated a positive significant impact of SMU on financial and non-financial performance of banks in MENA countries in terms of profitability, growth and environmental performance. Therefore, this research recommends that managers of the banking sector in MENA countries should be conscious that their banks’ performance could be enhanced by developing capabilities and competences related to SMU and by having a strong intention to use these tools.en_GB
dc.language.isoenen_GB
dc.publisherEleftherios Thalassinosen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectBanks and banking -- Middle Easten_GB
dc.subjectBanks and banking -- Technological innovations -- Middle Easten_GB
dc.subjectBanks and banking -- Africa, Northen_GB
dc.subjectBanks and banking -- Technological innovations -- Africa, Northen_GB
dc.subjectSocial media -- Middle Easten_GB
dc.subjectSocial media -- Africa, Northen_GB
dc.titleThe impact of social media usage on performance of the banking sector in Middle East and North Africa countriesen_GB
dc.typearticleen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.description.reviewedpeer-revieweden_GB
dc.publication.titleInternational Journal of Economics and Business Administrationen_GB
Appears in Collections:IJEBA, Volume 6, Issue 3

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