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Title: | Unlocking corporate social responsibility communication through digital media |
Other Titles: | Communicating corporate social responsibility in the digital era |
Authors: | Camilleri, Mark Anthony |
Keywords: | Digital media Consumers -- Research Social responsibility of business Technology and civilization Business -- Technological innovations |
Issue Date: | 2018 |
Publisher: | Routledge |
Citation: | Camilleri, M. A. (2018). Unlocking corporate social responsibility communication through digital media. In A. Lindgreen, J. Vanhamme, F Maon & R. Watkins (Eds.), Communicating corporate social responsibility in the digital era. Routledge. https://www.routledge.com/Communicating-Corporate-Social-Responsibility-in-the-Digital-Era/Lindgreen-Vanhamme-Watkins-Maon/p/book/9781472484161. |
Abstract: | Businesses are increasingly embracing the dynamics of new digital technologies, as they communicate their policies and responsible initiatives through corporate websites, social media platforms and other interactive channels. The Web2.0 is also considered as a vehicle for the marketing communications of laudable practices, including non-financial reporting. In this light, the methodology integrates measures from technological innovation and corporate social responsibility (CSR) to understand the rationale for using digital media to communicate about environmental, social and governance issues. A quantitative study amongst 202 ownermanagers in the retail industry indicated that there is a positive and significant relationship between the perceived the ease of use and perceived usefulness of online media (for CSR disclosures) and stakeholder engagement. In addition, the findings revealed that the younger respondents were increasingly engaging in ubiquitous technologies. In conclusion, this contribution suggests that CSR communication is more effective when it is readily available online. It implies that there are opportunities for businesses to enhance their reputation and image as they engage with different stakeholders through digital media. |
URI: | https://www.routledge.com/Communicating-Corporate-Social-Responsibility-in-the-Digital-Era/Lindgreen-Vanhamme-Watkins-Maon/p/book/9781472484161 https://www.um.edu.mt/library/oar/handle/123456789/44372 |
ISBN: | 9781315577234 |
Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
File | Description | Size | Format | |
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csr comm digital media lindgreen.pdf | 217.69 kB | Adobe PDF | View/Open |
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