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DC Field | Value | Language |
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dc.contributor.author | Camilleri, Mark Anthony | - |
dc.contributor.author | Rather, Raouf Ahmad | - |
dc.contributor.editor | Harrison, Tina | - |
dc.contributor.editor | Brennan, Mary | - |
dc.date.accessioned | 2019-07-01T07:20:52Z | - |
dc.date.available | 2019-07-01T07:20:52Z | - |
dc.date.issued | 2019-07-09 | - |
dc.identifier.citation | Rather, R. A., & Camilleri, M. A. (2019). The customers’ brand identification with luxury hotels : a social identity perspective. In T. Harrison & M. Brennan (Eds.), 2019 AMS World Marketing Congress. University of Edinburgh, Scotland (July 2019). Academy of Marketing Science. | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar/handle/123456789/44534 | - |
dc.description.abstract | This study explores the relationships between the consumer-brand identification (CBI) construct and the customers’ satisfaction, commitment, trust and loyalty toward hospitality brands. The methodology included a confirmatory factor analysis (CFA) that assessed the reliability and validity of previous tried and tested measures in marketing sciences. This study has supported the scales' content validity. A two-step structural equation modelling approach was used to analyze the relationships among the latent and observed constructs. The findings have reported a satisfactory fit for this study's research model. The empirical results shed light on the direct and indirect effects on brand loyalty. This contribution implies that brand trust had the highest effect on brand loyalty, and this was followed my other determinants, including; consumer-brand identification, consumer satisfaction and commitment. In conclusion, this paper identifies its research limitations and puts forward possible research avenues. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | Springer | en_GB |
dc.rights | info:eu-repo/semantics/openAccess | en_GB |
dc.subject | Consumer cooperatives | en_GB |
dc.subject | Consumer satisfaction | en_GB |
dc.subject | Brand loyalty | en_GB |
dc.subject | Hospitality | en_GB |
dc.subject | Hospitality industry | en_GB |
dc.subject | Product management | en_GB |
dc.subject | Branding (Marketing) | en_GB |
dc.subject | Social influence | en_GB |
dc.title | The customers’ brand identification with luxury hotels : a social identity perspective | en_GB |
dc.type | conferenceObject | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.bibliographicCitation.conferencename | 2019 Academy of Marketing Science (AMS) World Marketing Congress | en_GB |
dc.bibliographicCitation.conferenceplace | University of Edinburgh, Scotland, 2019 | en_GB |
dc.description.reviewed | peer-reviewed | en_GB |
Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
File | Description | Size | Format | |
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The Customers Brand Identification with Luxury Hotels.pdf | 351.99 kB | Adobe PDF | View/Open |
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